The Pitfalls of Using Seminars to Generate Leads

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If you’re a B2B marketer, chances are you have used seminars as a lead-generation tactic and experienced a mix of good and disappointing results. So what makes the difference between a seminar that generates leads and one that doesn’t? Here are 10 common pitfalls you should avoid. PITFALL #1 Not establishing goals If you’re convinced that a …

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