Buyer personas are extremely valuable to understand the goals, motivations and decision processes of your ideal customers. In fact, a study conducted by Aberdeen Research shows that marketers who use buyer personas and map content to the buyer’s journey enjoy 73% higher conversion (20% vs. 12%).
Buyer personas are often confused with customer segments, but the process to create buyer personas is quite different. Personas begin with interviews with real prospects, customers, or even lost customers. Once you have identified their common characteristics, you can give them a name and a face to help you visualize your target audience.
Why you need to create buyer personas
There is no better way to understand your buyer’s perspective. Whether you need to build a new website, elaborate a compelling content strategy or increase your sales and marketing alignment, buyer personas lead to more effective messaging.
Our approach to create buyer personas
Building a valuable and representative buyer persona requires substantial research and involves interviewing multiple people. At bNurture, we develop custom questionnaires based on your goals and objectives, then compile raw data to identify common patterns. If necessary, we also conduct complementary research and incorporate feedback based on team members’ personal experience during customer interactions.
Let us help you create buyer personas that bring deeper understanding of your target audience and speak to their needs and objectives. Our buyer persona writing services start at $2,500. Alternatively, we also offer coaching services with a flexible bank of hours if you want to learn how to develop your own buyer personas. Contact us for more information.