The purpose of lead nurturing is not to create content. That is not to say you won’t need content to develop a successful lead nurturing initiative, but let’s not confuse a means with an end. In most companies, the compelling driver behind lead nurturing is that they don’t get enough good quality
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7 Signs That You Need Lead Nurturing
This article will help you uncover warning signs and determine the next steps you should take for optimum results. Sign 1 - The majority of the leads you generate are not “sales-ready” Key indicator: Rejection rate = % of marketing qualified leads rejected by sales There are several reasons
How to Align Your Lead Nurturing Emails for Maximum Results
One of the greatest misconceptions about lead nurturing or even email marketing is that it is just about sending generic emails to prospects who have expressed some level of interest but who are not yet ready to buy. Effective LeadNurturing is all about sending the right content to the right
5 Reasons Why You Still Need an Email Newsletter
In this age of blogs, YouTube videos and social-media networks, you may be wondering if it is still worth doing an email newsletter. The “right” answer for your business will depend on a number of factors, but generally speaking there are at least five good reasons why you should still consider
12 Point Checklist to Integrate Your Email Newsletter Into Your B2B Marketing Mix
Most companies already have an email newsletter and yet, they often do not leverage its full potential and end up disappointed with the results. Does this sound like you? Get the most out of your email newsletter by integrating it into your other marketing initiatives: Add social media icons
Generating Leads with the Right Content Strategy
In the B2B world where the buying process stretches over months, marketers are well aware of the need to create compelling content to keep potential buyers interested until they are ready to buy. The good news is that social media is making it easier than ever to create and share content.
20 Content Ideas to Generate Leads
Our clients often ask us what type of content they should use to sustain the interest of early stage leads. We have put together a list of 20 nurture offers you need to consider. B2B content types to consider to generate leads It’s no secret, B2B marketers increasingly rely on content marketing to
Select the Right Customer For Your Next Case Study
This checklist will help you pick the right client the first time, uncover the best stories and optimize the use of your case studies. In what way is this story different from the ones you already have? Does the client match the characteristics of your ideal customer profile (company size,
5 Ways to Make the Most of Case Studies
Most companies already have case studies. But somehow people do not always think of using them to nurture leads. That is a terrible waste, especially considering it's quite easy to do. Here are five ways to leverage case studies for lead nurturing purposes. Discover the one that works best for
10 Dos and Don’ts of Lead Nurturing
The rising popularity of lead nurturing is no surprise in a struggling economy. There are simply not enough low hanging fruits anymore, thus the need to maintain a relationship with long-term prospects until they become sales ready. Though there is an ever-growing plethora of articles, step-by-step
