LinkedIn is undeniably the best professional platform to showcase your expertise and build your influence. But with over 590 million LinkedIn users (as of 2019), standing out has become quite a challenge. Assuming you already know the obvious (yes, you need a professional picture), let’s look at
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What You Need to Know to Become a Talented B2B Marketer
One of the greatest misconceptions about success in the ultra-competitive restaurant business is that all you need is a talented chef. It is far from being that easy. In his book Kitchen Confidential, Anthony Bourdain talks affectionately about his mentor, “Bigfoot”. Bigfoot may not know how
White Papers: the Tool of Choice for Lead Nurturing
The purpose of lead nurturing is not to create content. That is not to say you won’t need content to develop a successful lead nurturing initiative, but let’s not confuse a means with an end. In most companies, the compelling driver behind lead nurturing is that they don’t get enough good quality
7 Signs That You Need Lead Nurturing
This article will help you uncover warning signs and determine the next steps you should take for optimum results. Sign 1 - The majority of the leads you generate are not “sales-ready” Key indicator: Rejection rate = % of marketing qualified leads rejected by sales There are several reasons
How to Align Your Lead Nurturing Emails for Maximum Results
One of the greatest misconceptions about lead nurturing or even email marketing is that it is just about sending generic emails to prospects who have expressed some level of interest but who are not yet ready to buy. Effective LeadNurturing is all about sending the right content to the right
5 Reasons Why You Still Need an Email Newsletter
In this age of blogs, YouTube videos and social-media networks, you may be wondering if it is still worth doing an email newsletter. The “right” answer for your business will depend on a number of factors, but generally speaking there are at least five good reasons why you should still consider
12 Point Checklist to Integrate Your Email Newsletter Into Your B2B Marketing Mix
Most companies already have an email newsletter and yet, they often do not leverage its full potential and end up disappointed with the results. Does this sound like you? Get the most out of your email newsletter by integrating it into your other marketing initiatives: Add social media icons
Generating Leads with the Right Content Strategy
In the B2B world where the buying process stretches over months, marketers are well aware of the need to create compelling content to keep potential buyers interested until they are ready to buy. The good news is that social media is making it easier than ever to create and share content.
25 B2B content types to Generate and Nurture Leads
Our clients often ask us what type of content they should use to sustain the interest of early stage leads. The truth is that people use different channels to obtain information. So, it often makes sense to repurpose existing content into different formats. 25 content ideas to generate and
Select the Right Customer For Your Next Case Study
This checklist will help you pick the right client the first time, uncover the best stories and optimize the use of your case studies. In what way is this story different from the ones you already have? Does the client match the characteristics of your ideal customer profile (company size,
