There is quite a bit of controversy about reading business books during a vacation. Some people would rather quiet their mind, while others maintain a regular reading habit throughout the year, regardless of their activities. Assuming you want to sharpen your marketing skills this summer, here
How to Actually Get Your Marketing Done: Five Questions to Ask Yourself Before You Hire or Outsource
Entrepreneurs are often at a loss as to how to effectively build their marketing team. When money is tight, you try to do as much as possible yourself in your “spare time.” That may work temporarily, but it is certainly not the best way to position your business for sustained growth. Assuming
5 Email List Growth Tactics
Canada's anti-spam law and the EU's General Data Protection Regulation (GDPR) put a lot of pressure on marketers. So much of what we do depends on our ability to grow our email lists. While B2B companies can no longer ignore social media, give me a choice between a new follower and a new
The Critical Elements of a High-Converting Landing Page
The vast majority of the people who visit your website will never come back, unless you can convince them to leave you their email address. That's where landing pages come in. Although marketers have a number of options to lengthen their email lists, such as in-line opt-in forms and pop-ups,
Do You Have a Sales or Marketing Problem?
Let me guess. Your company is not going to meet its revenue objectives. Surely, there is something wrong with your sales or marketing, or both. So goes the thinking of many leaders when they face disappointing results. And yet, the first rule to solve a problem is to make sure you're actually
Build Buyer Personas Before Content
You need to know your customers to sell to them. Craft an engaging message and your sales will soar. But if your content is anything short of compelling, you'll fail. If only there was a way of finding out exactly what customers want. There is. It's called buyer personas, and they are essential
5 Books Every Entrepreneur Should Read (or Re-read) Over the Holidays
There is no better time than the holidays to relax and enjoy a good book. Here is a list of five books that will inspire any entrepreneur to look at business—and life—with fresh perspective. Scaling Up – Contrary to popular belief, getting bigger does not necessarily make things easier. This
How Top Sellers Avoid Leaving Money on the Table
The most successful companies don't have just good lead generation and lead nurturing systems, they also make sure that their salespeople never leave money on the table. Here is what superstar sales reps do differently. Always be closing Remember Alec Baldwin's advice in Glenngarry Glen Ross?
Inbound Marketing Is Overrated
Higher conversion rates, improved ROI, better quality leads. These are some of the benefits inbound marketing promises. Although in many situations what you can accomplish with inbound marketing is simply overrated. In their haste to obtain quick results, many companies dive headfirst into
Expert Advice from 7 Top B2B Sales Pros
Ask any CEO what keeps her awake at night and you can be sure that increasing sales is top of the list. If you want to take your company to the next level, you have to zero in on the strategies that will make a real impact. And who better to ask than people who have mastered the game? Here are
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