Canada's anti-spam law and the EU's General Data Protection Regulation (GDPR) put a lot of pressure on marketers. So much of what we do depends on our ability to grow our email lists. While B2B companies can no longer ignore social media, give me a choice between a new follower and a new
The Critical Elements of a High-Converting Landing Page
The vast majority of the people who visit your website will never come back, unless you can convince them to leave you their email address. That's where landing pages come in. Although marketers have a number of options to lengthen their email lists, such as in-line opt-in forms and pop-ups,
Do You Have a Sales or Marketing Problem?
Let me guess. Your company is not going to meet its revenue objectives. Surely, there is something wrong with your sales or marketing, or both. So goes the thinking of many leaders when they face disappointing results. And yet, the first rule to solve a problem is to make sure you're actually
Build Buyer Personas Before Content
You need to know your customers to sell to them. Craft an engaging message and your sales will soar. But if your content is anything short of compelling, you'll fail. If only there was a way of finding out exactly what customers want. There is. It's called buyer personas, and they are essential
5 Books Every Entrepreneur Should Read (or Re-read) Over the Holidays
There is no better time than the holidays to relax and enjoy a good book. Here is a list of five books that will inspire any entrepreneur to look at business—and life—with fresh perspective. Scaling Up – Contrary to popular belief, getting bigger does not necessarily make things easier. This
How Top Sellers Avoid Leaving Money on the Table
The most successful companies don't have just good lead generation and lead nurturing systems, they also make sure that their salespeople never leave money on the table. Here is what superstar sales reps do differently. Always be closing Remember Alec Baldwin's advice in Glenngarry Glen Ross?
Inbound Marketing Is Overrated
Higher conversion rates, improved ROI, better quality leads. These are some of the benefits inbound marketing promises. Although in many situations what you can accomplish with inbound marketing is simply overrated. In their haste to obtain quick results, many companies dive headfirst into
Expert Advice from 7 Top B2B Sales Pros
Ask any CEO what keeps her awake at night and you can be sure that increasing sales is top of the list. If you want to take your company to the next level, you have to zero in on the strategies that will make a real impact. And who better to ask than people who have mastered the game? Here are
Strategies and Tactics for Effective Lead Nurturing
Sometimes it feels like deciding how and when to contact leads is more an art than a science. As tempting as it is to just push more content through more channels, this approach is neither efficient nor effective. Marketers have indeed more options than ever to communicate with leads, but consumers
Confused About Content Marketing, Lead Nurturing and Drip Marketing? Let’s Sort It Out
If you work in B2B marketing, you have certainly heard about content marketing, lead nurturing and drip marketing. But are they really the same thing? What is content marketing? There is more than one way to define content marketing, but the Content Marketing Institute offers a widely accepted
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