Customer success stories are powerful. They educate your target audience about the benefits of doing business with you. They help you convert skeptical prospects. They reassure customers that they made the right decision. They reinforce your brand. And they show your employees why their work
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Practical Tips to Increase Your Trade-Show ROI
While B2B marketers continue to increase their digital marketing spending, trade shows and conferences are still an important source of leads. Maybe because there is no substitute for in-person interaction. The investment is often significant. Are you paying $5K for your booth? Does that include
The 5 Marketing Books That Should Be on Your Summer Reading List
There is quite a bit of controversy about reading business books during a vacation. Some people would rather quiet their mind, while others maintain a regular reading habit throughout the year, regardless of their activities. Assuming you want to sharpen your marketing skills this summer, here
Do You Have a Sales or Marketing Problem?
Let me guess. Your company is not going to meet its revenue objectives. Surely, there is something wrong with your sales or marketing, or both. So goes the thinking of many leaders when they face disappointing results. And yet, the first rule to solve a problem is to make sure you're actually
How Top Sellers Avoid Leaving Money on the Table
The most successful companies don't have just good lead generation and lead nurturing systems, they also make sure that their salespeople never leave money on the table. Here is what superstar sales reps do differently. Always be closing Remember Alec Baldwin's advice in Glenngarry Glen Ross?
Expert Advice from 7 Top B2B Sales Pros
Ask any CEO what keeps her awake at night and you can be sure that increasing sales is top of the list. If you want to take your company to the next level, you have to zero in on the strategies that will make a real impact. And who better to ask than people who have mastered the game? Here are
11 Ways to Accelerate Revenue Growth
Successful organizations focus on the handful of initiatives that can make a real difference, deferring less important ones. With this in mind, here are 11 ways to accelerate revenue growth over the next few months. Make time to think Seriously. Clear your agenda of those useless
7 Signs That You Need Lead Nurturing
This article will help you uncover warning signs and determine the next steps you should take for optimum results. Sign 1 - The majority of the leads you generate are not “sales-ready” Key indicator: Rejection rate = % of marketing qualified leads rejected by sales There are several reasons
5 Ways to Make the Most of Case Studies
Most companies already have case studies. But somehow people do not always think of using them to nurture leads. That is a terrible waste, especially considering it's quite easy to do. Here are five ways to leverage case studies for lead nurturing purposes. Discover the one that works best for
