25 B2B content types to Generate and Nurture Leads
Our clients often ask us what type of content they should use to sustain the interest of early stage leads.
The truth is that people use different channels to obtain information. So, it often makes sense to repurpose existing content into different formats.
25 content ideas to generate and nurture leads
Have a look at the following list to identify which content types you may already have and which ones you should consider in the future.
- Blog posts
- Social media posts
- Email series
- Newsletter
- Analyst reports
- Evaluation guide
- How-to guides
- Quizzes and surveys
- White papers
- Book or eBook
- Online course
- Email course
- Videos
- Infographics or images to post on sites like Pinterest
- FAQ or Tips & tricks
- Reviews
- Case studies
- Webinars
- Lunch & learn
- Interviews
- PowerPoint presentations
- Links to recorded presentations
- Podcasts
- Vertical solution brochure
- Press releases
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