Let me guess. Your company is not going to meet its revenue objectives. Surely, there is something wrong with your sales or marketing, or both. So goes the thinking of many leaders when they face disappointing results. And yet, the first rule to solve a problem is to make sure you're actually
Articles —
11 Ways to Accelerate Revenue Growth
Successful organizations focus on the handful of initiatives that can make a real difference, deferring less important ones. With this in mind, here are 11 ways to accelerate revenue growth over the next few months. Make time to think Seriously. Clear your agenda of those useless
What You Need to Know to Become a Talented B2B Marketer
One of the greatest misconceptions about success in the ultra-competitive restaurant business is that all you need is a talented chef. It is far from being that easy. In his book Kitchen Confidential, Anthony Bourdain talks affectionately about his mentor, “Bigfoot,” who may not know how to make
White Papers: the Tool of Choice for Lead Nurturing
The purpose of lead nurturing is not to create content. That is not to say you won’t need content to develop a successful lead nurturing initiative, but let’s not confuse a means with an end. In most companies, the compelling driver behind lead nurturing is that they don’t get enough good quality
Generating Leads with the Right Content Strategy
In the B2B world where the buying process stretches over months, marketers are well aware of the need to create compelling content to keep potential buyers interested until they are ready to buy. The good news is that social media is making it easier than ever to create and share content.
