There is quite a bit of controversy about reading business books during a vacation. Some people would rather quiet their mind, while others maintain a regular reading habit throughout the year, regardless of their activities. Assuming you want to sharpen your marketing skills this summer, here
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Five Questions to Ask Yourself Before You Hire or Outsource
Entrepreneurs are often at a loss as to how to effectively build their marketing team. When money is tight, you try to do as much as possible yourself in your “spare time.” That may work temporarily, but it is certainly not the best way to position your business for sustained growth. Assuming
Do You Have a Sales or Marketing Problem?
Let me guess. Your company is not going to meet its revenue objectives. Surely, there is something wrong with your sales or marketing, or both. So goes the thinking of many leaders when they face disappointing results. And yet, the first rule to solve a problem is to make sure you're actually
11 Ways to Accelerate Revenue Growth
Successful organizations focus on the handful of initiatives that can make a real difference, deferring less important ones. With this in mind, here are 11 ways to accelerate revenue growth over the next few months. Make time to think Seriously. Clear your agenda of those useless
What You Need to Know to Become a Talented B2B Marketer
One of the greatest misconceptions about success in the ultra-competitive restaurant business is that all you need is a talented chef. It is far from being that easy. In his book Kitchen Confidential, Anthony Bourdain talks affectionately about his mentor, “Bigfoot”. Bigfoot may not know how
Generating Leads with the Right Content Strategy
In the B2B world where the buying process stretches over months, marketers are well aware of the need to create compelling content to keep potential buyers interested until they are ready to buy. The good news is that social media is making it easier than ever to create and share content.
The Pitfalls of Using Seminars to Generate Leads
If you're a B2B marketer, chances are you have used seminars as a lead-generation tactic and experienced a mix of good and disappointing results. So what makes the difference between a seminar that generates leads and one that doesn’t? Here are 10 common pitfalls you should avoid. PITFALL
