Year after year research indicates that white papers are the most effective content marketing tactic to generate new leads, with the possible exception of case studies. When done correctly, they provide original insight and valuable information backed by research and facts that address the problems your target audience is trying to solve.
Why use white papers
White papers have proven to be particularly useful to:
- Showcase your expertise and establish your company as a thought leader
- Create a compelling call to action for your lead-generation and lead-nurturing campaigns
- Drive more traffic to your website
- Educate your prospects and customers on critical industry issues
- Influence purchase decisions
Our white paper creation process
Writing an effective white paper requires a lot of time and research, the capacity to synthetize complex information into an objective and comprehensive document, and good writing skills, which is why you should weigh the pros and cons of writing it internally versus outsourcing the entire process.
At bNurture, we take the time to define the purpose of your white paper and its intended audience, as well as how you intend to use it. These steps ensure that the white paper we write will provide value for your reader.
The cost of writing a white paper varies depending on the topic, amount of research needed, length and requirements (language, graphic design services, etc.) but generally starts at $1,800. Contact us for a quote.