Our purpose

Our purpose is to transform sales and marketing effectiveness. It’s all about focusing on the levers that will accelerate revenue growth. That’s how B2B businesses thrive and contribute to the prosperity of their respective communities.

Our motto

Focus on what matters.

Our values

Integrity – Always do what’s best for the client, even if it means losing the sale.

Learning – Keep learning and growing.

Focus – Focus on the ONE thing that will make everything else easier or unnecessary. We could not have said it better than Gary Keller and Jay Papasan in their wonderful book The One Thing.

Discipline – Invest yourself in discipline so your talents are not wasted (Jim Rohn).

Our story

Geraldine Roy started bNurture in 2006 to help clients solve the challenges of low-quality leads, sales opportunity leakage and unpredictable sales pipelines.

Her expertise in B2B lead generation and lead nurturing stems from working for IT companies such as Microsoft Canada, Great Plains, and ERP, BI and CRM system integrators.

bNurture’s services are primarily aimed at organizations in the IT, banking and manufacturing sectors with long and complex sales cycles. Our clients typically have a growth mindset* and enjoy the journey as much as arriving at the destination. Together, we’ve been able to drive more predictable and repeatable revenue, increase the company’s valuation, and free them to work on the business, not in it.

Our service offering is based on three key areas: B2B marketing strategiescontent creation and implementation support.

*To understand what a growth mindset is, we strongly recommend reading Carol Dweck’s book Mindset, The New Psychology of Success.