Content marketing is often hyped as a panacea for all kinds of marketing problems. Can’t rank #1 on Google? Not enough good quality leads? Need to build a great brand? Content marketing is seen as the magic bullet for nearly everything! In this context, it’s no wonder that every
In the B2B world where the buying process stretches over months, marketers are well aware of the need to create compelling content to keep potential buyers interested until they are ready to buy. The good news is that social media is making it easier than ever to create and share content.
More leads or better leads? That is the B2B dilemma given that the quality of leads is inversely correlated to the quantity of leads. In other words, if the definition of a qualified lead is too strict, the firm will generate less leads. That is, unless the problem can be defined in a different