While B2B marketers continue to increase their digital marketing spending, trade shows and conferences are still an important source of leads. Maybe because there is no substitute for in-person interaction. The investment is often significant. Are you paying $5K for your booth? Does that include
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The Critical Elements of a High-Converting Landing Page
The vast majority of the people who visit your website will never come back, unless you can convince them to leave you their email address. That's where landing pages come in. Although marketers have a number of options to lengthen their email lists, such as in-line opt-in forms and pop-ups,
Strategies and Tactics for Effective Lead Nurturing
Sometimes it feels like deciding how and when to contact leads is more an art than a science. As tempting as it is to just push more content through more channels, this approach is neither efficient nor effective. Marketers have indeed more options than ever to communicate with leads, but consumers
Confused About Content Marketing, Lead Nurturing and Drip Marketing? Let’s Sort It Out
If you work in B2B marketing, you have certainly heard about content marketing, lead nurturing and drip marketing. But are they really the same thing? What is content marketing? There is more than one way to define content marketing, but the Content Marketing Institute offers a widely accepted
Nurturing Relationships: It Goes Both Ways!
Not too long ago, a client of mine sent me a great book: Mindset: The New Psychology of Success by Carol Dweck. In addition to the book, my client had taken the time to write a personal note: “Geraldine, As soon as I started reading this, I knew you needed a
7 Signs That You Need Lead Nurturing
This article will help you uncover warning signs and determine the next steps you should take for optimum results. Sign 1 - The majority of the leads you generate are not “sales-ready” Key indicator: Rejection rate = % of marketing qualified leads rejected by sales There are several reasons
25 B2B content types to Generate and Nurture Leads
Our clients often ask us what type of content they should use to sustain the interest of early stage leads. The truth is that people use different channels to obtain information. So, it often makes sense to repurpose existing content into different formats. 25 content ideas to generate and
5 Ways to Make the Most of Case Studies
Most companies already have case studies. But somehow people do not always think of using them to nurture leads. That is a terrible waste, especially considering it's quite easy to do. Here are five ways to leverage case studies for lead nurturing purposes. Discover the one that works best for
10 Dos and Don’ts of Lead Nurturing
The rising popularity of lead nurturing is no surprise in a struggling economy. There are simply not enough low hanging fruits anymore, thus the need to maintain a relationship with long-term prospects until they become sales ready. Though there is an ever-growing plethora of articles, step-by-step
