You need to know your customers to sell to them. Craft an engaging message and your sales will soar. But if your content is anything short of compelling, you'll fail. If only there was a way of finding out exactly what customers want. There is. It's called buyer personas, and they are essential
Sometimes it feels like deciding how and when to contact leads is more an art than a science. As tempting as it is to just push more content through more channels, this approach is neither efficient nor effective. Marketers have indeed more options than ever to communicate with leads, but consumers
Content marketing is often hyped as a panacea for all kinds of marketing problems. Can’t rank #1 on Google? Not enough good quality leads? Need to build a great brand? Content marketing is seen as the magic bullet for nearly everything! In this context, it’s no wonder that every
In the B2B world where the buying process stretches over months, marketers are well aware of the need to create compelling content to keep potential buyers interested until they are ready to buy. The good news is that social media is making it easier than ever to create and share content.
Whether you call them case studies or customer success stories, they are probably your best marketing asset. If you are not convinced, read on. This article presents a simple yet effective step-by-step approach to maximize the effectiveness of your Customer Reference Program and to make sure it