Customer success stories are powerful. They educate your target audience about the benefits of doing business with you. They help you convert skeptical prospects. They reassure customers that they made the right decision. They reinforce your brand. And they show your employees why their work
Entrepreneurs are often at a loss as to how to effectively build their marketing team. When money is tight, you try to do as much as possible yourself in your “spare time.” That may work temporarily, but it is certainly not the best way to position your business for sustained growth. Assuming
You need to know your customers to sell to them. Craft an engaging message and your sales will soar. But if your content is anything short of compelling, you'll fail. If only there was a way of finding out exactly what customers want. There is. It's called buyer personas, and they are essential
If you work in B2B marketing, you have certainly heard about content marketing, lead nurturing and drip marketing. But are they really the same thing? What is content marketing? There is more than one way to define content marketing, but the Content Marketing Institute offers a widely accepted
Content marketing is often hyped as a panacea for all kinds of marketing problems. Can’t rank #1 on Google? Not enough good quality leads? Need to build a great brand? Content marketing is seen as the magic bullet for nearly everything! In this context, it’s no wonder that every
In the B2B world where the buying process stretches over months, marketers are well aware of the need to create compelling content to keep potential buyers interested until they are ready to buy. The good news is that social media is making it easier than ever to create and share content.
Our clients often ask us what type of content they should use to sustain the interest of early stage leads. The truth is that people use different channels to obtain information. So, it often makes sense to repurpose existing content into different formats. 25 content ideas to generate and
More leads or better leads? That is the B2B dilemma given that the quality of leads is inversely correlated to the quantity of leads. In other words, if the definition of a qualified lead is too strict, the firm will generate less leads. That is, unless the problem can be defined in a different