You need to know your customers to sell to them. Craft an engaging message and your sales will soar. But if your content is anything short of compelling, you'll fail. If only there was a way of finding out exactly what customers want. There is. It's called buyer personas, and they are essential
One of the greatest misconceptions about lead nurturing or even email marketing is that it is just about sending generic emails to prospects who have expressed some level of interest but who are not yet ready to buy. Effective LeadNurturing is all about sending the right content to the right
In the B2B world where the buying process stretches over months, marketers are well aware of the need to create compelling content to keep potential buyers interested until they are ready to buy. The good news is that social media is making it easier than ever to create and share content.