Canada's anti-spam law and the EU's General Data Protection Regulation (GDPR) put a lot of pressure on marketers. So much of what we do depends on our ability to grow our email lists. While B2B companies can no longer ignore social media, give me a choice between a new follower and a new
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The Critical Elements of a High-Converting Landing Page
The vast majority of the people who visit your website will never come back, unless you can convince them to leave you their email address. That's where landing pages come in. Although marketers have a number of options to lengthen their email lists, such as in-line opt-in forms and pop-ups,
Strategies and Tactics for Effective Lead Nurturing
Sometimes it feels like deciding how and when to contact leads is more an art than a science. As tempting as it is to just push more content through more channels, this approach is neither efficient nor effective. Marketers have indeed more options than ever to communicate with leads, but consumers
Confused About Content Marketing, Lead Nurturing and Drip Marketing? Let’s Sort It Out
If you work in B2B marketing, you have certainly heard about content marketing, lead nurturing and drip marketing. But are they really the same thing? What is content marketing? There is more than one way to define content marketing, but the Content Marketing Institute offers a widely accepted
11 Ways to Accelerate Revenue Growth
Successful organizations focus on the handful of initiatives that can make a real difference, deferring less important ones. With this in mind, here are 11 ways to accelerate revenue growth over the next few months. Make time to think Seriously. Clear your agenda of those useless
Nurturing Relationships: It Goes Both Ways!
Not too long ago, a client of mine sent me a great book: Mindset: The New Psychology of Success by Carol Dweck. In addition to the book, my client had taken the time to write a personal note: “Geraldine, As soon as I started reading this, I knew you needed a
White Papers: the Tool of Choice for Lead Nurturing
The purpose of lead nurturing is not to create content. That is not to say you won’t need content to develop a successful lead nurturing initiative, but let’s not confuse a means with an end. In most companies, the compelling driver behind lead nurturing is that they don’t get enough good quality
How to Align Your Lead Nurturing Emails for Maximum Results
One of the greatest misconceptions about lead nurturing or even email marketing is that it is just about sending generic emails to prospects who have expressed some level of interest but who are not yet ready to buy. Effective LeadNurturing is all about sending the right content to the right
Generating Leads with the Right Content Strategy
In the B2B world where the buying process stretches over months, marketers are well aware of the need to create compelling content to keep potential buyers interested until they are ready to buy. The good news is that social media is making it easier than ever to create and share content.
10 Dos and Don’ts of Lead Nurturing
The rising popularity of lead nurturing is no surprise in a struggling economy. There are simply not enough low hanging fruits anymore, thus the need to maintain a relationship with long-term prospects until they become sales ready. Though there is an ever-growing plethora of articles, step-by-step
